I've Skied for most of my life, but always hired kit. I went in to (finally) buy my first pair of ski boots, a lovely chap called Nat measured me all up, took the time to get measurements relaxed, flexed, length, width - very comprehensive. We discussed what type of boots I would be after, and he ordered half a dozen suitable pairs into the store, in my size, free of charge.
Once they arrived, a gent called Shaun spent the best part of 2 hours trying the different brands/sizes, combinations of insoles, the process was incredibly thorough (He even "taught" me how to strap boots up properly... which seems trivial but makes so much sense).
Outstanding service, all round, even in the current climate with COVID. The staff are so exceedingly knowledgeable, not just when it comes to kit... but also how the human anatomy interacts with the kit. I came away with a stunning pair of boots that I know fit me perfectly, and I'm looking forward to try them out on the slopes.
Hugely recommend EB and the team, customer service and excellence like nothing I've seen before.