Welcome to Sports Direct Liverpool, your ultimate destination for high-quality sporting goods and apparel in the heart of Birkenhead. Conveniently located at 37 Borough Rd, we pride ourselves on offering a diverse selection of top-brand sports equipment, footwear, and activewear tailored to meet the needs of both casual enthusiasts and dedicated athletes alike. Our knowledgeable staff is committed to providing exceptional customer service, ensuring that you find exactly what you need to elevate your performance and enjoy your favorite activities.

At Sports Direct Liverpool, we understand the importance of quality and affordability. That’s why we feature a wide range of products at competitive prices, allowing you to gear up without breaking the bank. Whether you’re looking for the latest trainers, workout apparel, or essential sports equipment, our store is designed to create an engaging shopping experience that encourages exploration and discovery.

Visit us for personalized advice and to discover special promotions that make staying active more accessible than ever. If you have questions or need assistance, don’t hesitate to call us at 0344 332 5283 during business hours or check our website at http://www.sportsdirect.com/ for more information. Experience the difference at Sports Direct Liverpool, where your sporting journey begins!

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Sports Direct liverpool
Sports Direct liverpool
Sports Direct liverpool
Sports Direct liverpool
Sports Direct liverpool
Sports Direct liverpool

Google Review

Note: these reviews will not count in overall rating.

David Williams

3 Google Rating

Good choice of sports clothing and shoes at competitive prices.

3/ 5

Good choice of sports clothing and shoes at competitive prices.

Paul Welsh

5 Google Rating

Brilliant even cheaper online

5/ 5

Brilliant even cheaper online

Lesley Anderson

5 Google Rating

Really helpful friendly staff in the Birkenhead store, plus a guy greeting you in & out on the groun

5/ 5

Really helpful friendly staff in the Birkenhead store, plus a guy greeting you in & out on the ground floor. Good to see.

Lian Keenan

1 Google Rating

Would be great if they would answer the phone instead of picking it up and putting it straight down

1/ 5

Would be great if they would answer the phone instead of picking it up and putting it straight down

Robby D

4 Google Rating

A cheap, sports brand fashion store offering the usual accessories that you'd expect. tracksuits, tr

4/ 5

A cheap, sports brand fashion store offering the usual accessories that you'd expect. tracksuits, trainers etc. Prices are competitive and the store is easy to navigate.

Steve Ritchie

4 Google Rating

Very good offers across the range of goods.

4/ 5

Very good offers across the range of goods.

Sequence

1 Google Rating

Terrible customer service. Staffs makes you feel like you are disturbing them. They don't want to he

1/ 5

Terrible customer service. Staffs makes you feel like you are disturbing them. They don't want to help or do any job. Manager might be an interesting character. Never going back again.👎

Uk mountain biking AND CYCLING NETWORK WIRRAL

5 Google Rating

A very good sport shop and very cheap

5/ 5

A very good sport shop and very cheap

Carla “Sweetypie”

4 Google Rating

At the moment you have to go upstairs for shopping then back down to pay with only 1 till on , there

4/ 5

At the moment you have to go upstairs for shopping then back down to pay with only 1 till on , there is a bit of a wait if there's a few in line.

janet burns

4 Google Rating

Staff friendly and helpful

4/ 5

Staff friendly and helpful

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  • Saturday10:30 AM - 04:30 PM
  • Sunday09:30 AM - 05:30 PM
  • Monday09:30 AM - 05:30 PM
  • Tuesday09:30 AM - 05:30 PM
  • Wednesday09:30 AM - 05:30 PM
  • Thursday09:30 AM - 05:30 PM
  • Friday09:30 AM - 05:30 PM
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