Based on her learnings behind the chair, Gina realized not all salons are created equal and a majority of booth renters are provided very little support to ensure their success. With a passion for the industry, Gina became a fierce advocate for supporting the goals of Lifestyle Professionals who had the desire to operate their own salons but perhaps lacked the financial resources. Gina realized that she had the opportunity to redefine the options available for sole proprietors in the beauty industry