Great range of frozen, packaged and fresh foods. Despite being very busy, the checkouts moved quickly and efficiently.
I love that they've started to sell 'rare' meats too, like ostrich and wild boar. Im a huge fan of trying different foods and recipes but the only place I could buy the rarer meats, was from a local farm and the prices were crazy inflated.
Iceland has enabled me to make some old favourites such as Tudor Pie, for a fraction of the price and without the quality compromised.
I also love the special offers. Having older children (young adults) they are never full, so shopping at Iceland means I can get a bit more for my money.